presents:
04.Nov.25
Corferias-Bogotá-Colombia
What is it?
The Tres Rayas Awards is an activity that connects the academic world with the packaging industry. It is aimed at students, entrepreneurs, and professionals who are developing innovative ideas, research, or solutions in packaging and labeling. It is a showcase for the industry to discover emerging talent and learn firsthand about what is being developed in universities and training centers.
Learn the categories
The Tres Rayas Awards bring together proposals from students, universities, and companies that are transforming packaging and label design. These are the three categories that bring the activity to life and foster talent, collaboration, and innovation in the industry:
Category
Young
talents
Category
Packaging and labeling
innovation
Category
Company
academy CCB
Who participate?
Academic Sector: Undergraduate and graduate students from universities and technical and technological training centers based in Colombia.
Docentes y Líderes Académicos: Profesores que impulsan la creatividad y orientan el desarrollo de proyectos alineados con las tendencias del sector.
Estudiantes y Emprendedores Universitarios: Jóvenes talentos con ideas innovadoras en diseño de packaging, materiales y nuevas soluciones para la industria.
Meet the juries
The Tres Rayas Awards jury will be comprised of individuals from the academic, business, and industrial worlds who, using their experience, will help evaluate each proposal from a comprehensive perspective, recognizing its creativity, viability, and real contribution to the packaging sector.
Lucho correa
Graphic designer and creative director, founder and CCO of Lip, a design studio with international impact. He has worked with brands such as Bogotá Beer Company, Alpina, and Banco de Bogotá, earning distinctions including a Cannes Lions Gold, 22 Lápiz de Acero Awards, and multiple recognitions from Communication Arts, LAUS, and Red Dot. A juror at global festivals and a speaker across Latin America, he combines his passion for design with cooking and dogs.
Juliana Montoya
Mechanical engineer with a master’s degree in plastics, expert in sustainability and packaging. Her career includes research and product development, consulting in responsible innovation, and editorial leadership. Former editor-in-chief of El Empaque and now editor of Plastics Engineering Magazine Powered by SPE, she promotes the connection between science, industry, and communication to advance more sustainable materials.
Mario Germán Caicedo
Graphic designer, advertiser, and specialist in organizational communication with 35 years of experience in branding, packaging, and advertising design. Founder of agencies such as Caicedobrand, he has led positioning projects for brands and services based on research, market analysis, and trends. Co-founder of the Advertising Collective of Valle del Cauca, he has been a juror and speaker at international events and has received distinctions such as the Sol del Pacífico medal and the CIDESCO Award for Social Outreach.
Rewards
para la categoría Nuevos Talentos
2nd
Place
Tarjeta bono regalo por
$3'000.000 COP
1st
Place
Tarjeta bono regalo por
$4'000.000 COP
3rd
Place
Tarjeta bono regalo por
$2'000.000 COP
At the Tres Rayas Awards, we celebrate ideas that can transform the industry. We award incentives to projects that stand out for their innovation, creativity, and forward-thinking approach to packaging and label design.
A product of:
Organized by:
Category
Young
talents
Category aimed at undergraduate students who are developing creative and innovative proposals to improve the way food and beverages are packaged and consumed. Here, the important thing is the idea and its potential for transformation.
Category
Business
talent
Innovative proposals in packaging and labeling that transform with creativity, add value to the product, and generate impact in the packaging industry.
Category
Company
academy CCB
We promote the evolution of packaging with postgraduate projects that redefine knowledge, establish cutting-edge approaches, and impact the industry.
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